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    Contemporary Business Study Set 1
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    Exam 12: Product and Distribution Strategies
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    The New-Product Development Stage That Deals with the Elimination of Ideas
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The New-Product Development Stage That Deals with the Elimination of Ideas

Question 139

Question 139

Multiple Choice

The new-product development stage that deals with the elimination of ideas that do not mesh with overall company objectives is _____.


A) screening
B) commercialization
C) testing
D) product development

Correct Answer:

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