Multiple Choice
Paul works for Kahl Inc. ,an electronic goods manufacturer,and is producing a new washer/dryer unit.He is collaborating with the marketing staff to arrange for a series of designs,tests,and functioning prototypes.Paul is working in which stage of new-product development?
A) Test marketing
B) Screening
C) Commercialization
D) Product development
Correct Answer:
Verified
Correct Answer:
Verified
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