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AmazonCom Keeps Track of Goods Its Customers Have Ordered

Question 93

Multiple Choice

Amazon.com keeps track of goods its customers have ordered. When a returning customer logs onto Amazon.com, the site creates a list of recommendations based on the customer's purchasing history. Amazon is segmenting the market by ______.


A) psychographics
B) product
C) demographics
D) end use

Correct Answer:

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