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    Contemporary Business Study Set 2
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    Exam 11: Customer-Driven Marketing
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    Dividing a Market into Similar Groups on the Basis of Their
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Dividing a Market into Similar Groups on the Basis of Their

Question 133

Question 133

Multiple Choice

Dividing a market into similar groups on the basis of their locations is known as ______ segmentation.


A) demographic
B) geographical
C) psychographic
D) product-related

Correct Answer:

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