Complete the Following Using the Terms Listed Below

Multiple Choice

Complete the following using the terms listed below.
-Marketing researchers use government statistics, or ______, as a low cost and quick access to consumer information.

A) secondary data
B) affinity program
C) market segmentation
D) demographic
E) target market
F) end-use segmentation
G) marketing mix
H) data mining
I) consumer behaviour
J) ownership utility
K) exchange process
L) B2B
M) person marketing
N) mass customization
O) frequency marketing
P) co-marketing
Q) co-branding