Complete the Following Using the Terms Listed Below

Multiple Choice

Complete the following using the terms listed below.
-Goods and services purchased to be used in the production of other goods for resale.

A) secondary data
B) affinity program
C) market segmentation
D) demographic
E) target market
F) end-use segmentation
G) marketing mix
H) data mining
I) consumer behaviour
J) ownership utility
K) exchange process
L) B2B
M) person marketing
N) mass customization
O) frequency marketing
P) co-marketing
Q) co-branding