Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-_____ focuses on the precise way a business-to-business purchaser will use a product.

A) secondary data
B) affinity program
C) Market segmentation
D) demographic
E) target market
F) End-use segmentation
G) marketing mix
H) data mining
I) Consumer behavior
J) Ownership utility
K) Exchange processes
L) Business products
M) person marketing
N) Mass customization
O) frequency marketing
P) Comarketing
Q) cobranding