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Greta Has Been Analyzing the Competitive Standings of One of Her

Question 33

Multiple Choice

Greta has been analyzing the competitive standings of one of her products. Since she began her operation, 20 similar products have appeared, forcing her to change distribution strategies. Greta has also needed to change pricing strategies in order to remain competitive. Sales volume has dipped, and she suspects sales of her product have reached a saturation level. At what stage of the product life cycle is this item?


A) introductory stage
B) maturity stage
C) decline stage
D) growth stage

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