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Charles Works for Whirlpool and Is Producing a New Washer/dryer

Question 32

Multiple Choice

Charles works for Whirlpool and is producing a new washer/dryer unit. He is collaborating with the marketing staff to arrange for a series of designs, tests, and functioning prototypes. Charles is working in which stage of new-product development?


A) test marketing
B) screening
C) commercialization
D) product development

Correct Answer:

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