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    Contemporary Business Study Set 2
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    Exam 12: Product and Distribution Strategies
  5. Question
    American Express Is an Effective Brand Name Because It ______
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American Express Is an Effective Brand Name Because It ______

Question 54

Question 54

Multiple Choice

American Express is an effective brand name because it ______.


A) is easy to pronounce, recognize, and remember
B) is trademarked
C) accurately describes the product
D) has been around for decades

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