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    Contemporary Business Study Set 2
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    Exam 12: Product and Distribution Strategies
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    XYZ Over the Years Has Been Using a Brand Name
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XYZ Over the Years Has Been Using a Brand Name

Question 58

Question 58

Multiple Choice

XYZ over the years has been using a brand name common to all its range of products. This type of branding is categorized as ______.


A) individual branding
B) strategic branding
C) tactical branding
D) family branding

Correct Answer:

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