Survey Research Is, of Necessity, Based on an Unrealistic Stimulus-Response

Multiple Choice

Survey research is, of necessity, based on an unrealistic stimulus-response theory of cognition and behavior. It is based on the assumption that a questionnaire item will mean the same thing to every respondent, and every given response must mean the same thing when given by different respondents. Although this is an impossible goal, survey questions are drafted to approximate the ideal as closely as possible. The interviewer assists to accomplish this goal by being a _____through which questions and answers are transmitted.

A) Ready to respond
B) Researcher
C) Personal interpreter
D) Neutral medium