Multiple Choice
A research procedure's ability to measure what it is intended to measure is called
A) hypothesis.
B) marketing research.
C) consistency.
D) reliability.
E) validity.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q68: Discuss the managerial approach for evaluating creative
Q69: A major strength of focus groups is
Q70: Which of the following is NOT one
Q71: Retailers will conduct research in which the
Q72: Sears Canada would like to conduct a
Q74: Which of the following statements is true
Q75: Which of the following is a common
Q76: Which of the following is NOT a
Q77: Trial purchases by new customers is a
Q78: When trying to determine if their product's