Sears Canada Would Like to Conduct a Marketing Research Study

Multiple Choice

Sears Canada would like to conduct a marketing research study with people who fit the following description: "single or married men between the ages of 25 and 35 years of age living in cities with more than 1 million residents." In order to access a sample of this group, Sears uses the telephone directory. The telephone directory is an example of a

A) non-probability sample.
B) mailing list.
C) universe.
D) target market.
E) sampling frame.