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    Exam 12: Evaluating Marketing Communications Programs
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    In Marketing Research, a List Used to Access a Representative
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In Marketing Research, a List Used to Access a Representative

Question 44

Question 44

Multiple Choice

In marketing research, a list used to access a representative sample of a population is called a


A) sampling frame.
B) non-probability list.
C) mailing list.
D) sample.
E) target list.

Correct Answer:

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