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    Integrated Marketing
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    Exam 12: Evaluating Marketing Communications Programs
  5. Question
    Which of the Following Is NOT a Common Way to Measure
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Which of the Following Is NOT a Common Way to Measure

Question 47

Question 47

Multiple Choice

Which of the following is NOT a common way to measure and evaluate public relations?


A) impressions
B) number of articles written
C) clippings
D) advertising equivalency
E) ad views

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