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  3. Study Set
    Integrated Marketing
  4. Exam
    Exam 7: Planning for Online and Interactive Communications
  5. Question
    This Measure Indicates the Success of an Advertiser in Attracting
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This Measure Indicates the Success of an Advertiser in Attracting

Question 1

Question 1

Multiple Choice

This measure indicates the success of an advertiser in attracting visitors to click on its ad.


A) hits
B) interstitial
C) visitors
D) impressions
E) clickthrough rate

Correct Answer:

verifed

Verified

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