In This Step in the Brand-Building Process, Brand Managers Alter

Multiple Choice

In this step in the brand-building process, brand managers alter, expand and rejuvenate brands to retain their position in the marketplace.

A) Plan and implement the marketing program.
B) Identify target market and segmentation.
C) Identify brand values and positioning strategy.
D) Measure and evaluate brand performance.
E) Build brand loyalty and brand equity.