Multiple Choice
McDonald's in 2011 embarked on a rebranding strategy. To do so they needed a good positioning strategy that included all of the following elements EXCEPT being
A) durable over time.
B) distinctive from the competition.
C) desirable by consumers.
D) diminished in scale.
E) deliverable by the company.
Correct Answer:
Verified
Correct Answer:
Verified
Q7: A trademark is granted legal protection so
Q8: Explain why the textbook refers to marketing
Q9: In this step in the brand-building process,
Q10: The package is what consumers look for
Q11: The brand building process involves three steps:
Q13: In this step of building the brand,
Q14: For durable goods, like cars and computers,
Q15: An attribute is a descriptive feature of
Q16: Coke is a trademark as well as
Q17: A _ positioning strategy communicates meaningful attributes