Refer to the Scenario Below to Answer the Following Questions

Multiple Choice

Refer to the scenario below to answer the following questions.
Quality and Mass Customization (Scenario)
Upon graduating from college, Steve Jungman began his career as a management trainee at Felcher & Sons Inc., a manufacturer of mid-priced office furniture. The firm has recently decided to expand overseas with manufacturing plants in Singapore and Thailand and sales offices in the Asia, Europe, and Australia. In conjunction with this investment in new plants and technologies, the firm plans develop an online presence that will enable customers to individually tailor the products they order from Felcher & Sons. Terry Tate, VP of operations for Felcher & Sons, is overseeing the development of these plants and the new production capabilities. Mr. Tate has asked that Steve be assigned to help him in this process.
-Steve tells Mr. Tate that he is excited to be working with him on this project. While he was in school, he did a research project on __________, which allows customers to tailor manufactured products to their individual specifications.

A) mass personalization
B) mass customization
C) design to order manufacturing
D) single target manufacturing
E) custom market production