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The Duracell Division of Gillette Is the Dominant Producer of Alkaline

Question 81

Multiple Choice

The Duracell division of Gillette is the dominant producer of alkaline batteries worldwide. Demand for alkaline batteries continues to thrive as consumers embrace a growing number of portable digital electronic products. According to the BCG matrix, Duracell is a __________.


A) question mark
B) falling star
C) cash cow
D) star
E) dog

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