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    Principles of Marketing Study Set 2
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    Exam 18: Creating Competitive Advantage
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    When Customers Are Willing to Pay a Premium to Get
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When Customers Are Willing to Pay a Premium to Get

Question 140

Question 140

Short Answer

When customers are willing to pay a premium to get precisely what they want and the company can respond quickly to satisfy customer needs,the company has achieved what is called ________.

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