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    Principles of Marketing Study Set 2
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    Exam 18: Creating Competitive Advantage
  5. Question
    ________ Is Profitable Because the Needs of the Target Customer
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________ Is Profitable Because the Needs of the Target Customer

Question 136

Question 136

Short Answer

________ is profitable because the needs of the target customer segment are better met than when other firms casually attempt to sell to the same segment.

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