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    Principles of Marketing Study Set 7
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    Exam 9: Developing New Products and Managing the Product Life Cycle
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    Explain Why So Many New Products Fail and How a Company
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Explain Why So Many New Products Fail and How a Company

Question 81

Question 81

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Explain why so many new products fail and how a company can improve its odds of new- product success.

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Although an idea may be good,the market ...

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