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    Principles of Marketing Study Set 2
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    Exam 9: Products,services,and Brands: Building Customer Value
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    A ________ Is a Group of Products That Are Closely
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A ________ Is a Group of Products That Are Closely

Question 108

Question 108

Short Answer

A ________ is a group of products that are closely related because they function in a similar manner,are sold to the same customer groups,are marketed through the same type of outlets,or fall within given price ranges.

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