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    Principles of Marketing Study Set 2
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    Exam 9: Products,services,and Brands: Building Customer Value
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    Some Buyers Are Willing to Make a Special Purchase Effort
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Some Buyers Are Willing to Make a Special Purchase Effort

Question 104

Question 104

Short Answer

Some buyers are willing to make a special purchase effort for________.These are consumer products and services with unique characteristics or brand identification.

Correct Answer:

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