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    Principles of Marketing Study Set 2
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    Exam 9: Products,services,and Brands: Building Customer Value
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    Product Mix ________ Refers to the Number of Different Product
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Product Mix ________ Refers to the Number of Different Product

Question 101

Question 101

Short Answer

Product mix ________ refers to the number of different product lines the company carries.Procter & Gamble markets 250 brands organized into many product lines.

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