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    Exam 8: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Marketers Must Be Most Careful to Guard Against Which of the Following
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Marketers Must Be Most Careful to Guard Against Which of the Following

Question 48

Question 48

Multiple Choice

Marketers must be most careful to guard against which of the following when using age and life cycle segmentation?


A) Underestimating
B) Stereotyping
C) Traditional marketing
D) Cultural bias
E) Gender bias

Correct Answer:

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