Question 1

Which group determines a product's position relative to competing products?

Accepted Answer

A) 	Manufacturers 
B) 	Wholesalers 
C) 	Retailers 
D) 	Consumers 
E) 	Suppliers

Question 2

A company uses market segmentation to divide large,heterogeneous markets into smaller segments.These segments can be reached more ________ with products and services that match their unique needs.

Accepted Answer

The answer of A company uses market segmentation to divide...

Question 3

Your assignment at work is to divide buyers into different groups based on social class,lifestyle,and personality characteristics.After a planning session with the marketing and sales staff,you issue a memo to upper management recommending psychographic segmentation.You are right on target.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is the most logical reason for Procter & Gamble's offering products that compete with one another on the same supermarket shelves?

Accepted Answer

A) 	Different people want a greater selection. 
B) 	Procter & Gamble has little competition. 
C) 	Different people want different mixes of benefits from the products they buy. 
D) 	Retailers request it. 
E) 	It creates healthy competition.

Question 5

It would not pay,for example,for an automobile manufacturer to develop cars especially for people whose height is greater than seven feet.

Accepted Answer

A) True 
 B)False

Question 6

Developing a stronger position within several segments creates more total sales than undifferentiated marketing across all segments.

Accepted Answer

A) True 
 B)False

Question 7

What competitive positioning can attack a more-for-more strategy by introducing a brand offering with comparable quality at a lower price?

Accepted Answer

A) 	More-for-the-same 
B) 	More-for-less 
C) 	Same-for-less 
D) 	Less-for-much-less 
E) 	All-or-nothing

Question 8

Marketers must be most careful to guard against which of the following when using age and life cycle segmentation?

Accepted Answer

A) 	Underestimating 
B) 	Stereotyping 
C) 	Traditional marketing 
D) 	Cultural bias 
E) 	Gender bias

Question 9

Mass marketing is becoming a marketing principle for the twenty-first century.

Accepted Answer

A) True 
 B)False

Question 10

According to one expert,cited in the text,products are created in the factory,but brands happen in the ________.

Accepted Answer

The answer of According to one expert,cited in the text,products...

Question 11

Critics worry that marketers of everything from lingerie and cosmetics to Barbie dolls are directly or indirectly targeting young girls with provocative products.

Accepted Answer

A) True 
 B)False

Question 12

It is considered socially irresponsible when the marketing of adult products spills over into the ________ segment.

Accepted Answer

The answer of It is considered socially irresponsible when the...

Question 13

Compare and contrast four major segmenting strategies.

Accepted Answer

The answer of Compare and contrast four major segmenting strategies....

Question 14

_______________ segmentation focuses on how consumers show their allegiance to brands,stores,or companies.

Accepted Answer

The answer of _______________ segmentation focuses on how consumers show...

Question 15

When WalMart customizes its merchandise store by store to meet shopper needs,it is practising ________.

Accepted Answer

The answer of When WalMart customizes its merchandise store by...

Question 16

Shopping for the Rich and Famous is a buying service that helps wealthy clients find the best buys in exclusive clothing,high-end cars,travel,and financial services.This firm most likely uses income segmentation.

Accepted Answer

A) True 
 B)False

Question 17

Which type of statement first states the product's membership in a category and then shows its point-of-difference from other members of the category?

Accepted Answer

A) 	Mission statement 
B) 	Vision statement 
C) 	Differentiation statement 
D) 	Positioning statement 
E) 	Statement of intent

Question 18

Why do international markets need to be segmented?

Accepted Answer

The answer of Why do international markets need to be...

Question 19

List three variables not applicable to the consumer market that may be used to segment business markets.

Accepted Answer

The answer of List three variables not applicable to the...

Question 20

Gender segmentation has long been used in clothing,cosmetics,toiletries,and magazines.

Accepted Answer

A) True 
 B)False

Exam 8: Customer-Driven Marketing Strategy: Creating Value for Target Customers

Which group determines a product's position relative to competing products?

A company uses market segmentation to divide large,heterogeneous markets into smaller segments.These segments can be reached more ________ with products and services that match their unique needs.

Your assignment at work is to divide buyers into different groups based on social class,lifestyle,and personality characteristics.After a planning session with the marketing and sales staff,you issue a memo to upper management recommending psychographic segmentation.You are right on target.

Which of the following is the most logical reason for Procter & Gamble's offering products that compete with one another on the same supermarket shelves?

It would not pay,for example,for an automobile manufacturer to develop cars especially for people whose height is greater than seven feet.

Developing a stronger position within several segments creates more total sales than undifferentiated marketing across all segments.

What competitive positioning can attack a more-for-more strategy by introducing a brand offering with comparable quality at a lower price?

Marketers must be most careful to guard against which of the following when using age and life cycle segmentation?

Mass marketing is becoming a marketing principle for the twenty-first century.

According to one expert,cited in the text,products are created in the factory,but brands happen in the ________.

Critics worry that marketers of everything from lingerie and cosmetics to Barbie dolls are directly or indirectly targeting young girls with provocative products.

It is considered socially irresponsible when the marketing of adult products spills over into the ________ segment.

Compare and contrast four major segmenting strategies.

_______________ segmentation focuses on how consumers show their allegiance to brands,stores,or companies.

When WalMart customizes its merchandise store by store to meet shopper needs,it is practising ________.

Shopping for the Rich and Famous is a buying service that helps wealthy clients find the best buys in exclusive clothing,high-end cars,travel,and financial services.This firm most likely uses income segmentation.

Which type of statement first states the product's membership in a category and then shows its point-of-difference from other members of the category?

Why do international markets need to be segmented?

List three variables not applicable to the consumer market that may be used to segment business markets.

Gender segmentation has long been used in clothing,cosmetics,toiletries,and magazines.