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    Principles of Marketing Study Set 2
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    Exam 7: Business Markets and Business Buyer Behaviour
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    A Buying Centre Is Not a Fixed,formally Identified Unit Within
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A Buying Centre Is Not a Fixed,formally Identified Unit Within

Question 141

Question 141

Short Answer

A buying centre is not a fixed,formally identified unit within an organization but,rather,a set of ________ assumed by different people for different purchases.

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