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    Principles of Marketing Study Set 2
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    Exam 6: Consumer Markets and Consumer Buyer Behaviour
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    Which of the Following Is Considered a Social Factor That
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Which of the Following Is Considered a Social Factor That

Question 31

Question 31

Multiple Choice

Which of the following is considered a social factor that influences consumer behaviour?


A) Subculture
B) Reference groups
C) Lifestyle
D) Economic situation
E) Social class

Correct Answer:

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