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    Principles of Marketing Study Set 2
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    Exam 6: Consumer Markets and Consumer Buyer Behaviour
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    If the Consumer's Drive Is Strong and a Satisfying Product
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If the Consumer's Drive Is Strong and a Satisfying Product

Question 28

Question 28

Short Answer

If the consumer's drive is strong and a satisfying product is near at hand,the consumer is likely to buy it immediately.If not,the consumer may store the need in memory or undertake a(n)________.

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