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    Principles of Marketing Study Set 2
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    Exam 5: Managing Marketing Information to Gain Customer Insights
  5. Question
    As Response Rates for Traditional Survey Approaches Decline and Costs
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As Response Rates for Traditional Survey Approaches Decline and Costs

Question 56

Question 56

True/False

As response rates for traditional survey approaches decline and costs increase,the Web is quickly replacing mail and the telephone as the dominant data collection methodology.

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