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    Principles of Marketing Study Set 2
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    Exam 3: Analyzing the Marketing Environment
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    Assume That You Are a Manager at a Firm That
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Assume That You Are a Manager at a Firm That

Question 56

Question 56

Short Answer

Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage.Your firm takes a(n)________ approach to the marketing environment.

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