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    Principles of Marketing Study Set 2
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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    Question Marks in the BCG Matrix Require a Lot of Cash
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Question Marks in the BCG Matrix Require a Lot of Cash

Question 103

Question 103

True/False

Question marks in the BCG matrix require a lot of cash to hold their share,let alone increase it.

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