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    Principles of Marketing Study Set 2
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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    Your New Employer Has Asked You,as a New Marketing Graduate,to
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Your New Employer Has Asked You,as a New Marketing Graduate,to

Question 107

Question 107

Short Answer

Your new employer has asked you,as a new marketing graduate,to develop a group of potential customers who might respond in a similar way to a given set of marketing efforts.You have been asked to develop a(n)________.

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