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    Principles of Marketing Study Set 2
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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    A Statement of the Organization's Purpose-What It Wants to Accomplish
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A Statement of the Organization's Purpose-What It Wants to Accomplish

Question 32

Question 32

Short Answer

A statement of the organization's purpose-what it wants to accomplish in the larger environment-is called _______.

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