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    Principles of Marketing Study Set 2
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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    Why Is It More Strategic for Canadian Tire's Mission to Be
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Why Is It More Strategic for Canadian Tire's Mission to Be

Question 37

Question 37

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Why is it more strategic for Canadian Tire's mission to be about meeting the everyday needs of Canadians instead of simply to sell tools and home-improvement items?

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A company's mission should be market-ori...

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