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    Principles of Marketing Study Set 2
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    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    At TELUS,"The Future Is Friendly" Whereas Rogers Wireless Promises "Canada's
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At TELUS,"The Future Is Friendly" Whereas Rogers Wireless Promises "Canada's

Question 25

Question 25

True/False

At TELUS,"The future is friendly" whereas Rogers Wireless promises "Canada's reliable network"; such value propositions differentiate one brand from another.

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