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    Principles of Marketing Study Set 2
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Henry Ford's Philosophy Was to Perfect the Model-T So That
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Henry Ford's Philosophy Was to Perfect the Model-T So That

Question 24

Question 24

Short Answer

Henry Ford's philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability.This reflects the ________ concept

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