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  3. Study Set
    Principles of Marketing Study Set 2
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    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    ________ Is Broadly Defined as a Social and Managerial Process
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________ Is Broadly Defined as a Social and Managerial Process

Question 57

Question 57

Short Answer

________ is broadly defined as a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.

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