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  3. Study Set
    Principles of Marketing Study Set 2
  4. Exam
    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    The _________ Is the Set of Benefits or Values a Company
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The _________ Is the Set of Benefits or Values a Company

Question 59

Question 59

Short Answer

The _________ is the set of benefits or values a company promises to deliver to customer to satisfy their needs.

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