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    Principles of Marketing Study Set 2
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    When Sellers Become Obsessed with Their Own Products and Lose
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When Sellers Become Obsessed with Their Own Products and Lose

Question 99

Question 99

Short Answer

When sellers become obsessed with their own products and lose sight of the underlying customer needs we say this is ______________.

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