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Which of the Following Is an Example of Consumer-Generated Marketing

Question 95

Multiple Choice

Which of the following is an example of consumer-generated marketing?


A) Honda's "Everybody Knows Somebody Who Loves a Honda" Facebook page
B) Dell's monitoring Twitter-based discussions
C) PepsiCo's Doritos brand's "Crash the Super Bowl" contest
D) P&G's assigning customer development teams to each of its major retailer accounts
E) American Express's offering to some of its members $300 in exchange for closing their accounts

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