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    Principles of Marketing Study Set 2
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Which of the Following Marketing Management Orientations Focuses Primarily on Improving
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Which of the Following Marketing Management Orientations Focuses Primarily on Improving

Question 92

Question 92

Multiple Choice

Which of the following marketing management orientations focuses primarily on improving production and distribution efficiency?


A) Production concept
B) Product concept
C) Selling concept
D) Marketing concept
E) Social marketing concept

Correct Answer:

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