Question 1

A climate-controlled open entry _____.

Accepted Answer

A) is a revolving door 
B) reduces congestion and enables customers to see inside the store 
C) is set at a different temperature than in the mall 
D) provides a moving walkway for pedestrians.

Question 2

While retail image consists of the physical characteristics of a retailer,atmosphere is determined based on functional and psychological attributes.

Accepted Answer

A) True 
 B)False

Question 3

An area where nondisplayed items are stocked is _____ space.

Accepted Answer

A) merchandise 
B) customer 
C) selling 
D) personnel

Question 4

Franchises and chains often use prototype stores as a means of maintaining a consistent image.

Accepted Answer

A) True 
 B)False

Question 5

Which type of retailer has a high proportion of merchandise space to selling space?

Accepted Answer

A) full-service specialty store 
B) supermarket 
C) warehouse store 
D) gas station

Question 6

Rationalized retailing is often used in conjunction with _____.

Accepted Answer

A) modular structures 
B) prototype stores 
C) recessed storefronts 
D) unique building designs

Question 7

Dead areas are awkward spaces where normal displays cannot be set up.

Accepted Answer

A) True 
 B)False

Question 8

The combination of marquees,entrances,windows,lighting,and construction materials comprises _____.

Accepted Answer

A) atmosphere 
B) a prototype store 
C) retail image 
D) the storefront

Question 9

A disadvantage associated with the model stock approach to the determination of space needs is that _____.

Accepted Answer

A) distinctive items with low sales or profit levels may not be stocked 
B) seasonal items may be placed in improper locations 
C) impulse goods may not be stocked in adequate quantities 
D) product placement may not follow normal shopper patterns

Question 10

In a straight traffic flow,_____.

Accepted Answer

A) displays and aisles are constructed in a rectangular or gridiron pattern 
B) impulse goods are placed in the rear of a store 
C) shoppers are encouraged to walk through the store in any direction they desire 
D) floor space utilization is not maximized

Question 11

Under the purchase-motivation product grouping,impulse items would be assigned to which display position?

Accepted Answer

A) knee level 
B) floor level 
C) ankle level 
D) eye level

Question 12

Selling space is the largest proportion of total store space for which type of retailer?

Accepted Answer

A) restaurant 
B) specialty store 
C) department store 
D) self-service retailer

Question 13

Self-service retailers usually have selling space as a large proportion of total store space.

Accepted Answer

A) True 
 B)False

Question 14

Franchisors and chains that desire a uniform image should consider _____.

Accepted Answer

A) prefabricated structures 
B) prototype stores 
C) recessed storefronts 
D) modular structures

Question 15

A Web-based bridal registry is an example of solutions selling.

Accepted Answer

A) True 
 B)False

Question 16

A major problem associated with increasing the number of store entrances is the _____.

Accepted Answer

A) creation of dead areas 
B) closeness to parking facilities 
C) vehicular traffic control 
D) pilferage control for employees,customers,and vendors

Question 17

A retailer seeks to expand the store experience to stimulate a customer's senses,as well as to entertain the shopper.This proactive approach to retail image is best described as _____.

Accepted Answer

A) visual merchandising 
B) enhanced retail imaging 
C) atmospherics 
D) experiential merchandising

Question 18

The concept of atmospherics is only applicable to bricks-and-mortar-based retailers.

Accepted Answer

A) True 
 B)False

Question 19

The area set aside for merchandise displays,interactions between sales personnel and customers,and demonstrations is _____ space.

Accepted Answer

A) customer 
B) merchandise 
C) personnel 
D) selling

Question 20

In a purchase motivation product grouping,_____.

Accepted Answer

A) goods are categorized by end use 
B) a market segment is attracted 
C) impulse items are placed on the low floors in high-traffic locations 
D) gift items are placed together

Exam 18: Establishing and Maintaining a Retail Image

A climate-controlled open entry _____.

While retail image consists of the physical characteristics of a retailer,atmosphere is determined based on functional and psychological attributes.

An area where nondisplayed items are stocked is _____ space.

Franchises and chains often use prototype stores as a means of maintaining a consistent image.

Which type of retailer has a high proportion of merchandise space to selling space?

Rationalized retailing is often used in conjunction with _____.

Dead areas are awkward spaces where normal displays cannot be set up.

The combination of marquees,entrances,windows,lighting,and construction materials comprises _____.

A disadvantage associated with the model stock approach to the determination of space needs is that _____.

In a straight traffic flow,_____.

Under the purchase-motivation product grouping,impulse items would be assigned to which display position?

Selling space is the largest proportion of total store space for which type of retailer?

Self-service retailers usually have selling space as a large proportion of total store space.

Franchisors and chains that desire a uniform image should consider _____.

A Web-based bridal registry is an example of solutions selling.

A major problem associated with increasing the number of store entrances is the _____.

A retailer seeks to expand the store experience to stimulate a customer's senses,as well as to entertain the shopper.This proactive approach to retail image is best described as _____.

The concept of atmospherics is only applicable to bricks-and-mortar-based retailers.

The area set aside for merchandise displays,interactions between sales personnel and customers,and demonstrations is _____ space.

In a purchase motivation product grouping,_____.