Which Statement Concerning Marketing Research in Retailing Is Not Correct

Multiple Choice

Which statement concerning marketing research in retailing is not correct?

A) The use of intuition is an example of the use of marketing research in retailing.
B) Marketing research reduces a retailer's risk.
C) Marketing research should be a continuous process.
D) Marketing research can involve such facets of a retailer's strategy as pricing,location,and store image.