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    Retail Management Study Set 1
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    Exam 8: Information Gathering and Processing in Retailing
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    Frequent Shopper Programs and Customer and Vendor Analysis Are Made
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Frequent Shopper Programs and Customer and Vendor Analysis Are Made

Question 84

Question 84

Multiple Choice

Frequent shopper programs and customer and vendor analysis are made possible through _____.


A) data-base management
B) data mining
C) electronic data interchange
D) data warehousing

Correct Answer:

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