Multiple Choice
The procedure to gather,integrate,apply,and store information related to specific subject areas is _____.
A) a retail information system
B) data-base management
C) marketing research
D) data storage
Correct Answer:
Verified
Correct Answer:
Verified
Q19: Sources of internal secondary data include budgets,profit-and-loss
Q20: The process of generating,storing,and interpreting current sales
Q21: Marketing research in retailing involves _.<br>A)secondary data
Q22: Only continuously available data are stored in
Q23: Sampling is based upon judgment or convenience
Q25: In a survey,_.<br>A)information is systematically gathered from
Q26: The use of virtual reality software to
Q27: An effective retail information system should contain
Q28: An example of external secondary data is
Q29: The information needs of retail managers are