Multiple Choice
In a survey,_____.
A) information is systematically gathered from respondents by communicating with them
B) the respondent is always told the real purpose of the study
C) past behavior is observed and recorded
D) a computer manipulates retailing factors on paper
Correct Answer:
Verified
Correct Answer:
Verified
Q20: The process of generating,storing,and interpreting current sales
Q21: Marketing research in retailing involves _.<br>A)secondary data
Q22: Only continuously available data are stored in
Q23: Sampling is based upon judgment or convenience
Q24: The procedure to gather,integrate,apply,and store information related
Q26: The use of virtual reality software to
Q27: An effective retail information system should contain
Q28: An example of external secondary data is
Q29: The information needs of retail managers are
Q30: Interviewer bias is minimized in which survey